About

  Hi, my name is Araya (uh-ray-uh, like a ray of sunshine). A love of comfort and beauty is what initially led me from my small Minnesota town near the north shore of Lake Superior to the Twin Cities to pursue a career in interior design.  After 12 years as a residential designer, the housing market took a turn and once again, I found myself searching for a new creative outlet.  I found a passion for creating beautiful housewares in the realization of my very own housewares brand Willful® Goods.  As my business grew so did my depth of product in addition to a retail presence in Minneapolis.  Through these incredible 6 years I have honed my design eye for creating trend forward product collections with modern visuals which propeled them into international recognition.