"Designer Araya Jensen explains why it's hard to define Minneapolis Style" -INSTYLE.COM MAY 2017
" It's [WILLFUL] product line has since expanded to include handwoven wool rugs, throw pillows, tea towels, and cast-resin kitchen utensils - all featuring Jensen's signer bright colors." -MIDWEST HOME MAGAZINE August 2017
"Best combination of pretty and practical" -MIDWEST HOME MAGAZINE print June/July 2013
"Material of the Moment" (handmade resin salad servers) Fall 2017 - DOMINO MAGAZINE
"Color Dipped bowls add pops of color to the open shelves." In celebrity chef Marc Murphy's home kitchen. -FOOD NETWORK MAGAZINE March 2017
Made in the USA "The best kitchen products marry utility with elegance. Minneapolis-based Araya Jensen's rubber-dipped wood bowls are no exception." -DWELL MAGAZINE print May 2015
"Araya Jensen is a woman who is passionate about art and people. She runs Willful Goods. -Twin Cities Live ABC 5 Television Dec. 2016
"Guys, we’ve finally found someone who loves color as much as we do. We are head over heels for this Minneapolis-based designer’s collection of modern gifts and housewares.." BRIT+CO 2016
Young Entrepreneurs "I took community ed classes, watched YouTube videos and read business books and taught myself everything from designing my own website to product photography." -MINNESOTA BUSINESS MAGAZINE print August 2015
"Humble, hardworking cooking spoons don't get the love they deserve" December 2017/ January 2018 -BON APPETIT MAGAZINE
"Along with nature, I’m always thinking about necessity and functionality. I was a kitchen and bath designer in my previous career; I’ve always appreciated the intersection of design and practical use." - ETSY 2014
Local Flavor - The goods "Midwestern must-haves." -EPICURIOUS MAGAZINE print
Summer 2014