WILLFULGOODSBTS-KELSEYLEEPHOTO-4.JPG
Inspiration board
Inspiration board
Sketching
Sketching
Preliminary details
Preliminary details
Material Selection
Material Selection
Finished Samples
Finished Samples
The Finished Product
The Finished Product
WILLFULGOODSBTS-KELSEYLEEPHOTO-4.JPG
Inspiration board
Inspiration boardPreparing for seasonal collections requires staying focused on an overall theme, color or feeling. 
Sketching
SketchingSketching out scenes and visualizing how the particular product will fit into the overall space is as important as designing the product. 
Preliminary details
Preliminary detailsThese detail drawings for our rugs manufactured in Guatemala are the first step in communicating size, color and texture.
Material Selection
Material SelectionWorking with natural materials, all details and specifications need to be relayed to the manufacturer to ensure as little revisions as possible.
Finished Samples
Finished SamplesThe most exciting part of the process, getting initial images of the finished product.  Determining if any details need to be tweaked before the final sample is sent. 
The Finished Product
The Finished ProductFrom the beginning, I am envisioning the space a product will live, what purpose it will have and who my target customer will be.  When I am able to put finished product and visual marketing together my job is done!
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